Petauri Advisors. Created in response to overwhelming demand.


Overview of the Petauri Advisors team

Petauri Advisors is a premier global strategic pricing and market access consultancy. Our team comprises industry veterans with extensive training from life science firms, insurers, and consultancies. Leveraging our in-depth understanding of the evolving global payer landscape, we partner with pharmaceutical and biotech clients to craft evidence-based value propositions that support brand launch and life cycle performance to ensure success for our clients.

Capabilities that span the full brand life cycle


& Insights

By leveraging the Petauri Payer Research Network, we can proactively gather valuable strategic payer and coverage insights. This approach allows for the generation of archetypes tailored to the evolving payer landscape, facilitating the establishment of customized stakeholder engagement strategies.


Execution & Communication

Utilizing our deep subject-matter expertise in communication and execution across the therapeutic continuum allows for a more tailored approach to address the unique challenges faced by payers, prescribers, and patients/caregivers.


Post-launch Assessment

Assess formulary coverage and access challenges, comprehensively analyzing plans at both national and local levels to identify where action is needed to enhance drug utilization.

The insights you need, wherever and whenever you need them

Petauri Payer Research Network
We leverage our enduring partnerships with payers and pharmaceutical executives to assist you in navigating the intricacies of the US healthcare system. Through our expertise, we identify key influencers and decision-makers crucial to your success, ensuring that you are well positioned to navigate this complex landscape effectively.


We partner with clients to develop powerful messaging customized to payers across global markets


  • Landscape overview and trends assessment
  • Product positioning and gap analysis
  • Patient journey mapping

  • Launch sequence optimization, including geography/ indication
  • Sales and volume forecasting


  • Pricing and reimbursement strategy
  • Payer negotiation and value proposition strategy
  • Contracting strategy
  • Co-pay sensitivity analysis
  • Payer segmentation and plan-by-plan assessment

Evidence Generation
and Submission

  • Literature review and meta-analysis
  • RWE and HEOR strategy execution
  • HTA and health economic assessments
  • Data aggregation, cleaning, and structuring
  • Data analytics


  • Analysis of payer value drivers and requirement
  • Coding strategy, including requirements assessment
  • Payer value proposition testing
  • Stakeholder mapping
  • Distribution channel strategy development and execution


  • Key stakeholder mapping
  • Development of training materials
  • Value dossier development
  • Payer and advisory board engagement
  • Compliance reporting

RWE, real-world evidence; HTA, health technology assessment.

Petauri Advisors Leadership Team